Blog | Creative Copywriter & Translator | English-Arabic

Marketing Campaign

Post author:Charif Baalbaki
Post last modified:December 22, 2024

TV Commercial Background information An English television commercial promoting Café Najjar, a deeply rooted Lebanese coffee brand with a global footprint. The coffee has a rich heritage filled with memories…

Creative Duopoly

Post author:Charif Baalbaki
Post last modified:January 7, 2025

How Copywriting and Visuals Create Marketing Magic.

Shady Copywriters

Post author:Charif Baalbaki
Post last modified:January 7, 2025

Shedding light on the darker aspects of copywriting.