Stop Writing Your Own Copy—You’re Losing Money
Impactful Words that Drive Brand Growth
Communications Consultant & Senior Copywriter (English – Arabic)
Helping brands communicate strategically, improve conversions, and drive growth.
Empower your business with creative words and persuasive content that increase awareness and drive sales.
Ready to elevate your brand’s message?
Where Creativity Meets Strategy
Communication & Copywriting Services
Strategic communications, copywriting, and transcreation services designed to help organizations communicate with clarity, engage their audiences, strengthen their brand, and achieve measurable business outcomes.
Services are available on a freelance, contractual, or project basis to meet a wide range of organizational needs.
Strategic Communications
Aligning your communications with your business objectives through clear strategy and impactful messaging.
- Communication strategy - Communication planning - Messaging frameworks - Stakeholder communications - Change communications
Corporate & Executive Communications
Developing influential communications that strengthen leadership credibility and corporate reputation.
- Executive & Leadership communications - Internal communications - Corporate messaging - Speechwriting - Thought leadership
Brand & Marketing Communications
Building compelling brand narratives and marketing messages that engage audiences and drive growth.
- Brand messaging - Campaign messaging - Marketing communications - Product messaging - Public relations - Content strategy
Copywriting (English - Arabic)
Creating persuasive, audience-focused content that informs, inspires, and converts across every channel.
- Website copywriting - Advertising copy - Creative copywriting - Direct response copywriting - SEO copywriting - Social media copywriting - Email campaigns - Sales collateral
Corporate Storytelling
Transforming business expertise and achievements into authentic stories that build trust and connection.
- Company narratives - Employer branding - Case studies - Success stories - Editorial writing - Articles and long-form content
Transcreation (English – Arabic)
Adapting communications seamlessly between English and Arabic while preserving meaning, tone, and impact.
- Transcreation - Translation - Adaptation - Localization
Technical & Specialized Communications
Communicating complex information in a clear, accessible manner tailored to specialized industries.
- Technical copywriting - Aviation communications - Automotive copywriting - Corporate documentation - Manuals - Complex subject simplification
Years Of Experience
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Happy Clients
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Industries
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Client Retention
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Words Talk To Me!
Charif Baalbaki
For more than 20 years, I have helped regional and global organizations transform complex ideas into clear, compelling communications that inform, influence, and inspire action. My work sits at the intersection of strategic communications, corporate storytelling, public relations, and conversion copywriting, helping organizations communicate with clarity to achieve measurable results.
My approach starts with understanding your business goals, products/services, audience, and industry context. From there, I develop messaging and communications that strengthen positioning, simplify complexity, and resonate across every touchpoint.
With experience in editorial leadership, executive communications, PR, and brand communications, I have worked with more than 110 international clients across 20+ industries, from executive messaging and corporate narratives to marketing communications and bilingual English-Arabic content.
Whether the need is strategy, storytelling, copywriting, or translation, I help turn ideas into communication that builds trust and drives action.
Let’s create messages that leave a lasting impression.
Improve your Copywriting Skills to Advance your Career
Copywriting Training
Gain proven insights, strategies, and techniques honed over my two-decade career in creative copywriting and transcreation, to help you stand out in a competitive market.
Your road to successful writing is one click away.
Global Reach of Clients and Industries
My Clients
My ability to craft compelling narratives has made a significant impact on brands and media channels worldwide.
Below is a showcase of the diverse clients who have entrusted me with their stories.
Samples of My Work
My Portfolio
Discover what makes 97% of my clients choose to work with me again.
Happy Clients Lead to Lasting Partnerships
Testimonials
From SEO content to brand storytelling, my clients’ feedback shows how effective creative copywriting can transform brands, products, and services.
I admire your creativity and knowledge
Charif is of exceptional caliber and possesses outstanding creative copywriting skills that elevate every project he works on. He is a true asset to any team. Working with him is always a seamless and rewarding experience.
Charif is of exceptional caliber and possesses outstanding creative copywriting skills that elevate every project he works on. He is a true asset to any team. Working with him is always a seamless and rewarding experience.
Rania El Rafie
Vice President of Public Relations and Strategic Communications - APO Group
Smart words that increased our profit!
What an amazing talent! Charif’s ability to craft compelling speeches and press releases from minimal briefs is remarkable. During his 8 year tenure as Senior Creative Copywriter (English–Arabic), he served dozens of demanding clients across various automotive sectors. His carefully curated words were instrumental in increasing profits and boosting brand exposure. Numbers don’t lie!
What an amazing talent! Charif’s ability to craft compelling speeches and press releases from minimal briefs is remarkable. During his 8 year tenure as Senior Creative Copywriter (English–Arabic), he served dozens of demanding clients across various automotive sectors. His carefully curated words were instrumental in increasing profits and boosting brand exposure. Numbers don’t lie!
Abdulkarim Al Ezmerli
Head of Client Success - PR Arabia
Highly Recommendable talent
I highly recommend Charif to anyone seeking a prolific, top-tier writer with a wealth of creativity. During his time at Edunation, he produced immaculate copy in Arabic and English that stood out from the crowd. His ability to plan, strategize, and execute multiple high-profile projects on time makes him a valuable asset to any creative team.
I highly recommend Charif to anyone seeking a prolific, top-tier writer with a wealth of creativity. During his time at Edunation, he produced immaculate copy in Arabic and English that stood out from the crowd. His ability to plan, strategize, and execute multiple high-profile projects on time makes him a valuable asset to any creative team.
Tareq Saraireh
Territory Channel Manager - Kaspersky
Copywriting Insights
In the Mind of a Copywriter
The world of Creative Copywriting and translation (English – Arabic) is vast and constantly changing. Join me in exploring its intricacies and fascinations, while learning how to utilize the power of words to your advantage.
From the Therapist’s Chair to the Writer’s Desk
The Psychology of Copywriting