The Psychology of Copywriting
Impactful Words that Drive Brand Growth
Copywriting & Translation (English – Arabic)
Empower your brand with creative words and persuasive content that Increase Brand Awareness and Drive Sales.
Ready to elevate your brand’s message?
Where Creativity Meets Strategy
Copywriting Services
A wide range of creative copywriting and transcreation services designed to elevate your brand, engage your audience, and provide results-driven solutions.
I offer my services on a flexible basis to accommodate various client needs. This includes
- Freelance projects
- Contract-based arrangements
- Full-time commitments
Brand Copywriting
Crafting a consistent and engaging brand identity and voice.
- Brand story – Mission & Vision statements – Slogans – Taglines – Product descriptions
Direct Response Copywriting
Driving immediate and measurable responses (e.g., clicks, sign-ups, purchases).
- Landing pages – Sales pages – Conversion copywriting – Funnel copywriting – Sales email campaigns
Marketing & PR Copywriting
Connecting with the target audience while leading them down the marketing funnel.
- B2B & B2C – Press releases – Feature stories – Speeches – Articles – Brochures – Thought leadership pieces
Creative Copywriting
Developing original, imaginative, and captivating content.
- Every type of writing involves a creative element.
Advertising Copywriting
Creating persuasive and creative content for ads to drive leads or sales.
- Print ads – TV/Radio scripts – Digital ads
Translation & Adaptation (English – Arabic)
Converting text accurately between languages while preserving meaning and tone.
- Marketing transcreation – Website localization – Technical translation – Scientific & Medical translation
Social Media Copywriting
Engaging audiences with concise, captivating, and shareable content.
- Tweets – Instagram captions – LinkedIn posts
SEO Copywriting
Optimizing web content to attract organic traffic while engaging readers.
- Website pages – Headers – Titles – Short paragraphs – Blog posts
Technical Copywriting
Writing about complex technical topics in a simple and engaging manner.
- Press kits (Automotive, Aviation, etc.) – Technical blogs – Documentations
Years Of Experience
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Happy Clients
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Industries
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Client Retention
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Words Talk To Me!
Charif Baalbaki
Writing compelling copy isn’t just my profession – it’s my passion. I believe that creative words, when crafted strategically and driven by data, do more than sell – they inspire.
My approach starts with understanding your vision, culture, audience, and industry to write messages that resonate both emotionally and cognitively, boosting brand recognition and driving measurable results.
With experience leading editorial teams at top automotive magazines and collaborating with global PR and Advertising Agencies, I bring a versatile skill set to every project.
Let’s create messages that leave a lasting impression.
Improve your Copywriting Skills to Advance your Career
Copywriting Training
Gain proven insights, strategies, and techniques honed over my two-decade career in creative copywriting and transcreation, to help you stand out in a competitive market.
Your road to successful writing is one click away.
Global Reach of Clients and Industries
My Clients
My ability to craft compelling narratives has made a significant impact on brands and media channels worldwide.
Below is a showcase of the diverse clients who have entrusted me with their stories.
Samples of My Work
My Portfolio
Discover what makes 97% of my clients choose to work with me again.
Happy Clients Lead to Lasting Partnerships
Testimonials
From SEO content to brand storytelling, my clients’ feedback shows how effective creative copywriting can transform brands, products, and services.
I admire your creativity and knowledge
Charif is of exceptional caliber and possesses outstanding creative copywriting skills that elevate every project he works on. He is a true asset to any team. Working with him is always a seamless and rewarding experience.
Charif is of exceptional caliber and possesses outstanding creative copywriting skills that elevate every project he works on. He is a true asset to any team. Working with him is always a seamless and rewarding experience.
Rania El Rafie
Vice President of Public Relations and Strategic Communications - APO Group
Smart words that increased our profit!
What an incredible talent! Charif’s ability to craft compelling speeches and press releases from minimal briefs is remarkable. During his 8 year tenure as Senior Creative Copywriter (English–Arabic), he served dozens of demanding clients across various automotive sectors. His carefully curated words were instrumental in increasing profits and boosting brand exposure. Numbers don’t lie!
What an incredible talent! Charif’s ability to craft compelling speeches and press releases from minimal briefs is remarkable. During his 8 year tenure as Senior Creative Copywriter (English–Arabic), he served dozens of demanding clients across various automotive sectors. His carefully curated words were instrumental in increasing profits and boosting brand exposure. Numbers don’t lie!
Abdulkarim Al Ezmerli
Head of Client Success - PR Arabia
Highly Recommendable talent
I highly recommend Charif to anyone seeking a prolific, top-tier writer with a wealth of creativity. During his time at Edunation, he produced immaculate copy in Arabic and English that stood out from the crowd. His ability to plan, strategize, and execute multiple high-profile projects on time makes him a valuable asset to any creative team.
I highly recommend Charif to anyone seeking a prolific, top-tier writer with a wealth of creativity. During his time at Edunation, he produced immaculate copy in Arabic and English that stood out from the crowd. His ability to plan, strategize, and execute multiple high-profile projects on time makes him a valuable asset to any creative team.
Tareq Saraireh
Territory Channel Manager - Kaspersky
Copywriting Insights
In the Mind of a Copywriter
The world of Creative Copywriting and translation (English – Arabic) is vast and constantly changing. Join me in exploring its intricacies and fascinations, while learning how to utilize the power of words to your advantage.
Creative Copywriter … Poet in Disguise
Rich meaning leaves a Poetic Impression.